The world is full of fads and the internet is no exception. Fads are not just what people are eating, wearing or doing. There are also fads in the types of advertising that works. There were banners, audio and these days videos. The art of internet advertising involves picking the right fads and using it to best promote your business.
Traditional advertising was based on time. You paid for 30 seconds on tv, or a 10 second radio spot, or perhaps a week on page 10 of the local newspaper. Even billboard advertising operated on a time basis. This does not really work when it comes to online advertising.
The internet has become an interactive jungle. Young people want interaction; older users want answers. Online advertising needs to sit somewhere between the two – and I am not talking about pay-per-click as the interaction.
The difficult component of online advertising is trying to pick which method will best deliver your message to users. Google Adwords is a tried and tested general purpose advertising medium. To deliver effective online advertising using other methods requires the services of online marketing experts. Trying to pick the trends yourself can fraught with danger – get it wrong and it could cost you big dollars.
