Newsletters seem to go through phases where they will be popular and then decline, possibly due to the amount of spam mail that often follows subscriptions, then rises up again in popularity. We seem to be going through a increase in popularity phase again at present so if you do send out newsletters, you need to ensure they look good.
These tips may help to focus on the important design aspects of a newsletter. I will assume the content is top class already.
Make sure your newsletter is scannable.
Most people just scan a newsletter so use short paragraphs and bullets or numbering to help them out a little.
Put the newsletter title in the email subject line.
Almost all email recipients access the importance of the email based on the subject line. Sell your email there with a great title.
Include a table of contents.
Most newsletters are made up with short paragraphs from featured articles. Include a clickable table of contents in newsletter.
Make sure all links are working.
There is nothing worse than seeing something interesting in a newsletter only to have that link inoperable.
Spell check – spell check – spell check
Make sure you use a good spell checker and whenever possible, have another person proof read the copy before sending.
These are simple and straightforward newsletter design issues, you would be surprised how many people forget them. When it comes to internet marketing, your newsletter represents you.
